Our mission is to create a new standard of fashion in Canada.

What is Canadian fashion identity? And who are the leaders defining our style and trends? For too long, Canadian designers, brands, and style icons have been siloed into the other category within the global fashion industry.

Today, many Canadians are at the forefront of fashion, arts, and entertainment. At Vainqueur, we highlight, glamourize and share their experiences, creating a homegrown star system that hasn’t existed in Canada. 

Creating a new Canadian standard means we don’t use headlines like 10 Canadian Designers to Follow, and we don’t tell stories from the standpoint of: defining fashion culture and being Canadian is rare.

  • “I wanna be featured in Vainqueur”

    We’re fiercely passionate about building content that inspires the next generation of fashion lovers, journalists, content creators, and more. We produce desirable content and quench the thirst for stalwart storytelling.

  • Je ne sais quoi

    Our voice creates a dignified, authentic journal of Canadian society, fashion, and culture.

  • We’re fans and stans

    We adore native talent and look forward to being the first to highlight their impact. Our coverage is our way of giving Canadians their flowers.

Open Roles